↪ Replying to @jasonmesut
@jasonmesut Yes, figuring this all out as I’m writing about it ;)
The simple example is that outcome is more concerned with things like increased conversions/visits/downloads, while impact means looking at health/privacy/well-being issues and can also expand to effects on the planet.
@jasonmesut I’ll be sharing the worksheets from my workshop online before the end of the conference, but also have a look at impactmanagementproject.com