In Sweden HBO is crashing because of GoT. People are upset. Happens every year. Nobody cancels. Ergo: content is more important than #UX.

I used this example in a talk in 2014. axbom.se/ssmx

Here's the slide from my talk (in Swedish). The person is hugely upset, but still a paying customer as long as #GameOfThrones is on.

🔗 Originally posted on Twitter