In a groundbreaking decision, the Austrian Data Protection Authority ("Datenschutzbehörde" or "DSB") has decided on a model case by noyb that the continuous use of Google Analytics violates the GDPR.
noyb.eu/en/austrian-ds…
Max Schrems: "In the long run we either need proper protections in the US, or we will end up with separate products for the US and the EU. I would personally prefer better protections in the US, but this is up to the US legislator - not to anyone in Europe."