1. Last week I got upset with one of Sweden's largest financial newspapers: Dagens industri (Di). By getting people to sign up for 5-dollar 3-month subscriptions that they forgot to cancel, Di tied them to 1-year $28/month subscriptions! I wrote a blog post outlining this scam.
2. Today I'm getting word from several people who were able to get out of the contract thanks to the work I did detailing the flow and pointing out the lack of clarity around the 12-month contract.
Each person's potential savings are around $336!()
3. I even added a step-by-step guide on what victims should write and to what address, to make it easier for them.
"I got a response from Di. They're tearing up my invoice and 'are aware of you criticism'. They are going to look over their communication. I hope for the better."
4. If I could, this would be my day-job , blogging for justice. So very pleased about how his played out.
Here is the Swedish post. Even if you can't read it you can see the effort I put into screenshots and dissecting the terms :)
axbom.blog/dagensindustri/
5. Also, the campaign is still online. Which means that I've made good use of Twitter's Ads Transparency Center to find all ads and comment on them with warnings.
ads.twitter.com/transparency/d…
6. Here's a Feb 14 article from the paper, by the editor-in-chief, boasting a huge growth in profit and very strong increase in subscriber numbers.
It's important to understand many of those subscribers are likely vulnerable and unwilling.
di.se/nyheter/sa-har…
