"Dark patterns are presumably proliferating because firms’ secret and proprietary A-B testing has revealed them to be profit maximizing. We show how similar A- B testing can be used to identify those dark patterns that are so manipulative that they ought to be deemed unlawful." x.com/liorjs/status/…
Also don't miss episode 214 of @UXPodcast featuring research on #Darkpatterns at scale.
uxpodcast.com/214-lost-in-tr…