This whole thing with @IKEASverige paying Ibrahimovic and Beckham to make a ’spontaneous bet’ on social media is just such a cringeworthy affair... both the idea and the fact that they agreed to it. And trying to have people believe it’s genuine. #worldcup #SWEENG
Pro tip: when two millionaires ”bantering” on social media take the time to search for and tag a commercial company in their feeds, you better believe that’s not out of love and consideration.
Now I’m wondering how legal it is for IKEA to promote this exchange without disclosing that it is a paid advertisement for IKEA.