Tagged: reply

Per Axbom reply Twitter

↪ Replying to @wistikent

@wistikent @gunillaleffler @deeped @fredrikwass @asa_sandberg @uxpodcast @amybphd Vilket minne! Kul att det fastnade. Det var helt klart en av mina mest emotionella föreläsningar till dags dato. Glad att jag fick chansen.

@wistikent @gunillaleffler @deeped @fredrikwass @asa_sandberg @uxpodcast @amybphd Ditt avslut på dagen var exakt den reflektion och nedvarvning som publiken behövde. Nästan som att Deeped och Sarah designat hela grejen. 😊 De är grymma.

🔗 Originally posted on Twitter

Per Axbom reply Twitter

↪ Replying to @JesperBylund

@JesperBylund I do think the minority aspect is a feature of A/B-testing that should be called out. A/B-testing can (sometimes) be effective in boosting profits, but can be at the expense of select people being sidestepped - which the test will rarely show. So - yes - skewed, with real impact.

@JesperBylund And of course I'm also critical of the dogma. :)

@JesperBylund If you test blue and pink cupcakes against each other you may find more blue cupcakes eaten at the time, place and by the people you test them with. But if you don't talk to people you won't find out about allergies. And why a number of people still preferred the pink ones.

🔗 Originally posted on Twitter

Per Axbom reply Twitter

↪ Replying to @JesperBylund

@JesperBylund Not at all. I would argue it all depends on what you're trying to achieve, and what you believe the data is saying. Understanding the data is key, not a focus on declaring "winning" designs.

@JesperBylund You do need to complement statistical testing with focused qualitative research with a diversity in health, experience, status, ability, etceteras – if you are trying to achieve inclusive design.

🔗 Originally posted on Twitter