I min ungdom var jag något av en reklamnörd och under de senaste åren har jag tilltalats av Försvarsmaktens annonser inför Pride. I det här inlägget kartlägger jag sex år av annonser, som tillsammans blir lite av en lektion i nutidshistoria.
axbom.se/forsvarsmakten…
I min ungdom var jag något av en reklamnörd och under de senaste åren har jag tilltalats av Försvarsmaktens annonser inför Pride. I det här inlägget kartlägger jag sex år av annonser, som tillsammans blir lite av en lektion i nutidshistoria.
It's much easier to control the narrative if you know beforehand what the critics will say. Making those critics reliant on your money doesn't hurt either.
newstatesman.com/business/secto…
↪ Replying to @SaraSoueidan
@SaraSoueidan @worldsayer @joshuamauldin @TatianaTMac @leeloowrites @ShellELittle @ericwbailey @monteiro Means a lot to me to be mentioned in this context Jan, thank you so much.
↪ Replying to @unknown
@KGuw @linneahermansen @grishund Alltså hur kunde man inte veta detta. Och nu vet jag att husbonde och engelskans ‘husband’ har samma rötter. Galet.
You can buy me a coffee and follow me on Ko-fi. I want to help:
1) tech professionals make services with compassion, and
2) everyday users feel safe with, and in control over, the technology in their lives.
Check out the gallery for tools and templates.
ko-fi.com/axbom
↪ Replying to @DanWatersDesign
@DanWatersDesign Yes, I absolutely agree this is the sensible approach.
The full front page of Sweden’s daily newspaper @SvD today is an ad from The Swedish Armed Forces.
Translated: “A FLAG WORTH DEFENDING. We defend human rights, everyone’s equal worth and our right to live as we ourselves choose.”
The Swedish Armed Forces have been consistent with this messaging for years now.
Their 2017 tweet:
“We are prepared to go the full distance. Your right to live how you want, as who you want, with whoever you want – is our task to defend.”
x.com/forsvarsmakten…
This image is from the Swedish Armed Forces 2018 Pride event website.
forsvarsmakten.se/en/activities/…
Swedish Armed Forces, poster from 2015.
Message: “SOME THINGS SHOULDN’T HAVE TO BE CAMOUFLAGED. Equality is an important ingredient in a democracy. In the armed forces we treat each other with respect and see each others’ differences as a strength. ->
-> We are an inclusive organisation where everyone who contributes to our operations are to feel welcome and respected.” x.com/svenskaffische…
This was the full front page ad from the Swedish Armed Forces in 2019.
Message: “IN DEFENSE OF LOVE. Your right to be who you are, live how you please with the one you yourself choose – is our task to defend.”
More images (posters) from the 2018 Swedish Armed Forces campaign.
English translation of today’s full page ad by Swedish Armed Forces.
Full-page ad from Swedish Armed Forces on International Women’s Day 2021. “Typiskt tjejer!” is a Swedish exclamation, roughly translating to “That’s so typical for girl behavior.” Usually derogatory.
Text: "Doing drills and operations, quick decision-making in demanding —>
--> situations and leading others. Typical girl and boy stuff. A placement with us works equally well regardless of gender. But today we are far too few women, which is why we actively work for more to seek us out. Everyone is needed in a strong defense.”
OUR STRENGTH CONSISTS OF DIFFERENCES. July 30, 2020.
More from International Women’s Day over the years.
2018: We are overmanned.
2019: We aren’t backing down.
2020: May the best man be a woman (play with the words ‘kvinna’ (woman) and ‘vinna’ (win).
2021: Typical for girls OR “Just like a girl”.
“Come as you are. Let us challenge your perception of who is a good fit for the armed forces.”
2019 campaign.
layer1.se/portfolio/fors…
All images can also be found in my Swedish blog post. x.com/axbom/status/1…
International Women’s Day 2022.
“The Right Man In The Right Place.” – Swedish Armed Forces.
@kofi_button Hi! Love the platform. Are there plans in the works for allowing translations of the Ko-fi page?
↪ Replying to @joenatoli
@joenatoli @DougCollinsUX To your good health @DougCollinsUX!
We can learn so much by learning about the people who are fighting for universal wellbeing. Read Sophie Zhang's thread. And read about her work exposing the political manipulation that Facebook empowers. twitter.com/szhang_ds/status/14206…
↪ Replying to @shaun_gomm
@shaun_gomm Thank you Shaun! That means a lot. 🙏
Every summer I write a new auto-reply (out-of-office) message during my vacation, that I hope can bring some value in my absence. This year it was my list of self-reflection questions that I spend time on to make sure I’m on track with my goals.
axbom.com/reflect/
I was going through some old documents and found this next version of The Inclusive Panda I'd forgotten I made 2 years ago(!)
I’m worried it would become too complex for introductory use, but perhaps of value to anyone who has worked with version 1 for some time.
To be cont’d.
If you are unfamiliar with the Inclusive Panda, here is an introduction:
axbom.com/panda/
↪ Replying to @unknown
@Kyle_mitt_namn Den här i Kungsängen har kallats "en smurf på crack" i samband med inbjudan till panelsamtal om offentlig konst i Upplands-Bro. Verket heter Ping Pong: upplands-bro.se/nyheter-2021/2…
Fascinating to read the scientific breakdown of how this is even possible (you can ignore the formulas, the explanations are good): shura.shu.ac.uk/14332/1/McIner… x.com/bubbaprog/stat…
And if you haven't seen Biles in action, this is how fast those revolutions are at the end. x.com/here4thegiggle…
↪ Replying to @KarinmedK
@KarinmedK Det är Discovery+ appen du menar? Surt att det inte funkar!
↪ Replying to @KarinmedK
@KarinmedK Vänta nu, jag castade fotbollen till Chromecast idag?
↪ Replying to @JonnyExists
@JonnyTheDean @gurahamu89 @CynicalRainbows @Dayphorisms If you want long stretches of empty space the 23 hour bus/train ride from south of Sweden to North of Sweden is a good example :)
