↪ Replying to @TrulyTherese
@TrulyTherese Jajamen, fyra bra intervjuer :) Vem var din favorit?
@TrulyTherese är du kvar?
"Every time you go to xbm.se/ZGjuxy they have got about 200 A/B tests going on at the same time." #cjam @Conversionista
Gillar att @inUse_swe och jag verkar fånga och fastna för samma budskap hela tiden :D #CJAM4
"Yes, data is important, but what we also do, just as important, is getting to know our customers. We visit them at home.” #ikea #cjam4
Takeaway so far from #cjam4: Work more with feelings, nudge users, stay top of mind. Care about users long before conversion. Stay on brand.
↪ Replying to @sundhult
@sundhult tror inte det… men snart finns en intervju med @Erik_Modig :)
http://www.theguardian.com/technology/2014/oct/15/apple-facebook-offer-freeze-eggs-female-employees
Shit, Apple and Facebook just took employment "perks" to a whole new level. Scary.
The road to conversion on @Erik_Modig’s slide: cognisance, categorisation (of our brand), new and innovatory, feelings, relevance #CJAM4
Like it. Asking the audience what the quality of the talk has been this far, on a scale of 1-10. #CJAM4
We increase probability of conversion if we target both the conscious and the unconscious mind. @Erik_Modig #CJAM4
The unconscious part of our brain dominates our decisions. It processes 10,000 times more info than the conscious part. @Erik_Modig #CJAM4
Before social media… very linear behaviour and persuasion methodology. Boy those marketers must have had it easy! ;) @Erik_Modig #cjam4
Now a Swedish talk about Web consumer psychology by @Erik_Modig In short: Brain input and output effects. #cjam4
So how do we make sure our A/B-test results aren’t contaminated by contextual variations? Do the same A/B-test many times? #CJAM4
Context affects A/B-testing results. Previous behaviour, current customer relationship and also: time of day (from #cjam3) #CJAM4
Nice close: "People don’t buy from websites, people buy from people.” @ContentVerve #CJAM4
Manage both creative and analytical approaches to problem solving. Focus on clarity (eliminate doubt and hesitation). #CJAM4