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Per Axbom reply Twitter

↪ Replying to @elou

@elou Oh man that brought me back. I remember winning a Palm III at the Builder.com conference in New Orleans In 1998. Same year I saw the 1st Google logo. 4 years laters we had to fire people at a startup when the bubble burst. Guessing 10-15% ?

@elou And that preview is totally non-related. Though obviously one could possibly trace domain ownership of that builder domain which could be cool if you're a certain type of geek, which of course I am.

@elou Couldn't ignore my sidetrack: "Builder-com" was a CNet conference. In 2001 CNet purchased the online trade publication Tech Republic. In 2008 CBS acquired CNet. The fact that the domain name has been active, and renewed, inside the company for this long is very impressive.

🔗 Originally posted on Twitter

Per Axbom Twitter

10 years ago designers demanded a "seat at the table" and got it by showing how design contributes to conversions. At this point designers abandoned their human-centric roots and became numbers-centric. Today many of us are waking up to this wrong turn, trying to make amends.

So rather than explaining to leadership how UX contributes to the bottom line, we need to demand from leadership that they explain how the bottom line contributes to UX.

Time to take back the frame and own it.

Ranted a bit about this a year ago: medium.com/@axbom/dont-be…

>> Inspired by @jasonmesut and @cenydd to have my go at "a seat at the table". 😄

🔗 Originally posted on Twitter