Context affects A/B-testing results. Previous behaviour, current customer relationship and also: time of day (from #cjam3) #CJAM4
Tagged: Twitter
Nice close: "People don’t buy from websites, people buy from people.” @ContentVerve #CJAM4
Manage both creative and analytical approaches to problem solving. Focus on clarity (eliminate doubt and hesitation). #CJAM4
↪ Replying to @Maurisico
@Maurisico you’re right of course, and copywriters, and visual designers… etceteras, and @ContentVerve :)
A good copywriter should be able to say: "Dude what were you thinking, this doesn’t make sense!” #cjam4 @ContentVerve
The question on everyone’s mind: How many visitors do I need to get valid A/B test results… and test for how long? #cjam4
Make the best version before A/B testing conversions. UX:ers and CROs need to work more together. #cjam4 @ContentVerve
Yup, that’s why we need UX. So the A/B-testers will know WHAT to test ;) #cjam4 @ContentVerve
↪ Replying to @JesperAstrom
@JesperAstrom @pellet Galet sammanträffande =) Är på Conversion Jam.
↪ Replying to @theMartinQuist
@iMartyman short term but not always long term is my thinking. A trust thing.
“cost not expressed in terms of money but in terms of effort” Love it. #cjam4 @rogerdooley
Difficulty in reading translated in users' minds to "difficult to do”. #cjam4 #howbrainswork @rogerdooley
Is near-zero friction always a good thing? I say nay :) Thinking Amazon 1-click buy… #cjam4 @rogerdooley
@beantin can’t find a badge!! are we up as Ux podcast?
Packing the bag for our uxpodcast gig at #cjam4 @ Studio Axbom instagram.com/p/uLviEDzZKm/
Ebola crisis: online courses help spread awareness and fill the knowledge gap klou.tt/a85xvtc13efy #elearning
↪ Replying to @andreaskrohn
@andreaskrohn Atari FTW! That’s what I had :) I recognise the X! @kemie
The New Squarespace Is a #UX Dream That Eliminates the Backend Entirely wrd.cm/1vRKEMm
"when the point of contact between the product and people becomes a point of friction, the [designer] has failed” Henry Dreyfuss in 1955 #ux