Tennis match on the border between Mexico and USA. #TennisAcrossBorders #BorgOpen youtube.com/watch
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↪ Replying to @mazemilian
@mazemilian Yes!
@mazemilian But also, make sure you always budget time and money for addressing the findings. ;)
↪ Replying to @mazemilian
@mazemilian The lack of clarity around what a usability test encompasses - what it is - makes the rule less useful.
↪ Replying to @mazemilian
@mazemilian I agree. There is a law of diminishing returns in more tests. But: does a "usability test" mean that I am testing 1 feature or 20 features?
@mazemilian By relying on rules like this I believe orgs are testing with too few target groups and not repeating studies often enough.
@mazemilian Because of course the usage obstacles will change not only when redesigning but also by external factors.
↪ Replying to @mikeosswald
@mikeosswald Important to define what a usability test is, e.g. how users are relevant, how long it runs and how many features are included.
@mikeosswald As I see it, we shouldn't be counting usability issues, we should be always searching critical obstacles to goal fulfillment.
@mikeosswald Also, the rule gives no clues on how fast issues should be fixed and how soon the next study should run...
↪ Replying to @studioanisa
@studioanisa I'm not sure if you noticed but this turned into a thread/rant :) I did link to the original Nielsen article.
I keep hearing "testing with 5 users unveils 85% of usability problems". Who defines 100% ?! Is there an endgame? Seriously curious. #ux
And I know the original source is Nielsen, but there is very little info on what a usability test is; magnitude, time or number of features.
In this article: nngroup.com/articles/why-y…
The premise at least seems to be that all things remain equal between studies... which in my experience is rarely the case in real life.
There seems to be a lot of assumption about when a usability test is carried out (w/ regards to website lifespan) and how it is carried out.
I understand how the math makes sense in a lab environment ceteris paribus, but UX is affected by many factors not even addressed in tests.
My worry here is that this "rule" tends to undercut what UX brings to the table.
Companies will go: "let's test with 5 users and fix 85% of the problems". And be done with it and not test again in a year.
"Fixing" will of course create new problems as will changes in environment, other touchpoints and competing activities.
Making UX a numbers game diminishes a need to always be chasing design faults. They are never 100% fixed because the world is never static.
Yes, I get what Nielsen means but the approach needs to be much more clarified and wrapped in disclaimers.
Our focus has to be goal fulfillment, not measuring how many usability problems are fixed.
There, I think I'm done now... 😂
If you want to read the original article and study: dl.acm.org/citation.cfm?i…
Working on a revised wording...

Newly installed lock, viewed from the outside(!) 😂 x.com/discocatgirl/s…
I believe everybody should watch Hidden Figures. rottentomatoes.com/m/hidden_figur…
Phenomenal fika with @wesley_noble of @TheUXIntern yesterday in Sthlm. Could've talked for days. We both studied communication science!

Sweden first out to stop aid to organizations that bend to USA demands of ceasing work with safe abortions. tt.omni.se/30546014886b08…
↪ Replying to @dabitch
@dabitch Så vitt jag kunnat utläsa var det en planerad övning där ljudet inte var meningen att gå ut. Men har inte sett det på officiella kanaler.
Skrev några anteckningar: Hesa Fredrik ropar varg den 9 juli 2017 och informationsflödet kollapsar axbom.se/hesa-fredrik-r… #hesafredrik
↪ Replying to @Cozyn3rd
@DendarJoel @krisinformation @dagensnyheter Samt att de inte klarar av att uppdatera sin webb förrän 23.46. Kriser ska helst inte uppträda utanför arbetstid känns det som.
↪ Replying to @Cozyn3rd
@DendarJoel @krisinformation @dagensnyheter Förstår hur du menar, men kanske då mer oroväckande att det kan ta så lång tid för myndigheten som ansvarar att förstå vad som händer.
↪ Replying to @niklassvahn
@niklassvahn @krisinformation @dagensnyheter Om du sa att han kan springa runt DN-skrapan och dunka sig själv i ryggen skulle jag tro dig. ⚡️
