↪ Replying to @karenbachmann
@karenbachmann @whatusersdo @Hazel_Ho Yes. Agree.
When we consider ethics we need to consider both the micro and macro perspective > #uxchat
> There is both the intended transaction / conversion / result of an interface or design. But > #uxchat
> there is also an outcome. Even with good intent, a good action and reaction, the outcome may fail > #uxchat
> The person using the service/product may not achieve what he/she intended. > #uxchat
> So we also need to consider how far our responsibility reaches. Especially > #uxchat
> when we consider that interacting with people online means initiating a relationship. > #uxchat
> I believe we can be judged by how well we cater to that relationship. / end of rant. #uxchat
↪ Replying to @betterux_
@whatusersdo @Hazel_Ho When we use techniques to make users do something by tapping into subconscious behavior we are in a greyzone. #uxchat
↪ Replying to @betterux_
@whatusersdo @Hazel_Ho In the UX community we also talk about nudging as something positive. I would beg to differ. #uxchat
↪ Replying to @betterux_
@whatusersdo @Hazel_Ho Sadly, I see little concern for people making poor decisions when persuasion techniques overwhelm them. #uxchat
↪ Replying to @betterux_
@whatusersdo @Hazel_Ho of this is scarcity. Online booking systems love to signal how few rooms/flights/tickets are left. #uxchat
↪ Replying to @betterux_
@whatusersdo @Hazel_Ho started employing persuasion techniques to their designs without a second thought. An example > #uxchat
↪ Replying to @betterux_
@whatusersdo @Hazel_Ho But also, many dark patterns are being normalized. The more we have learned about psychology UX:ers have > #uxchat
↪ Replying to @betterux_
@whatusersdo @Hazel_Ho Having to deselect a checkbox to avoid subscribing to a newsletter is my top-of-mind dark pattern. #uxchat
Since ethics is conceptual, the number of questions we could potentially be asking is limitless. The challenge is limiting yourself. #uxchat
↪ Replying to @CrossroadsUX
@CrossroadsUX @whatusersdo @moingshaikh Agreed. Almost got to that b4 I saw your tweet :) #uxchat
↪ Replying to @betterux_
@whatusersdo @moingshaikh Some ethical boundaries may be hard to cross. You need to think ahead of when you will walk away. #uxchat
↪ Replying to @betterux_
@whatusersdo @moingshaikh By tying the ethics discussion to the goals of the company you will have a better chance of being heard. #uxchat
↪ Replying to @betterux_
@whatusersdo @moingshaikh can be damning in the long term. #uxchat
↪ Replying to @betterux_
@whatusersdo @moingshaikh could potentially clash with these parameters. An unethical solution may be profitable but > #uxchat
↪ Replying to @betterux_
@whatusersdo @moingshaikh Start by outlining a few ethical parameters, such as Harm / Fairness / Autonomy. Show how the solution > #uxchat
↪ Replying to @betterux_
@whatusersdo @moingshaikh I am happy the word "potential" is in the question because this helps you consider the greyscale. #uxchat >
↪ Replying to @betterux_
@whatusersdo @moingshaikh To bring this up with a client it is good to first communicate that you have an ethical framework. > #uxchat
↪ Replying to @EChesters
@EChesters Yes, there is rarely a glaringly "right" answer. We can only ensure to make the effort. Just as we do risk analyses. #uxchat