Ten or so years ago I did a talk about how everything in an interface is standing in the way of the user achieving their goal. In our latest link show I very briefly alluded to this. 🔎 Geoff Wilson picked up on it and did an absolutely brilliant job of walking you through (pun intended, you’ll see why when you read Geoff’s text) the essence of the dilemma, why it’s important keep in mind and how it relates to Additive Bias, the topic of the article James and I were discussing on UX Podcast.
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