We are mesmerised by the millions aren't we?
James and I have often talked about how impossible it is to measure podcast listening. We've rolled our eyes at the numbers claimed by big brands. We look to feedback, reviews and ratings to get a feel for how the content resonates. But here we are, looking at this big number of downloads since 2015. Mesmerised.
What does it really mean? It's impossible to tell really. But as podcasters this is one way of finding something intriguing to share in a bite-sized format. A nice round number.
Many today claim to be data-driven. They find numbers. They spin the numbers. It looks important. It must be true. It's a number! Numbers don't lie.
Except they very often do.
James and I take time to understand numbers, what they really are based on, how they are engineered and the many possible reasons for their appearance. On the Internet, numbers can be surprisingly complex and misleading. We refuse to claim they are showing something they are not. That's the real big reason why I think UX Podcast brings value to its listeners.
By the way, if you're into numerology: The date today is 20211202. 😝