”For many products and services, we can’t pick a set of metrics at the outset and say, “Ok, that’s how we’ll always measure success.” If we do that, we’ll lock ourselves into a simplified notion of success. That’s how we unintentionally leave a door open for competitors to steal our business from us.
Our metrics need to grow as our understanding of our users grows. And with every growth spurt, we’ll become one step closer to a design-mature organization.”
by Jared Spool
The Challenge of Identifying UX Success Metrics — UX Articles by Center Centre