Do you use the word ”tribe” in your business jargon? Did you go through the motions of considering how that use is perceived by others, how it may be culturally sensitive? Or did you take Seth Godin’s book at face value?
If you’ve never considered that the word tribe may be problematic, here’s a nuanced post that may be worth reading. It’s possible that you still arrive at the conclusion that ”tribe” is your best word, but then you will at least have done the reflective reasoning and can respond with insight - rather than emotion - to anyone who may question this use in the future.
Stay curious.
https://elitriercommunities.com/blog/reconsider-tribe-business-community